This is a HUGE terrain to cover, but let’s start on the baby steps. As a company, service, or brand, what is your main objective? Are you looking to grow your social media influence/following? Are you interested in organic exposure to new products? Maybe you want brand recognition?
Whatever you want to do, map out the steps along the way and include today’s trends, cross-collaboration, and technology to achieve this with call to action. A wise man always told us “try nothing, get nothing.” This sentiment echos with us a group trying to help fill in missed opportunities for our clients.
More often than not, we see companies become complacent and feel that little details or thought processes aren’t important. This is a killer, and shame. Restaurants focus too much on food, and miss out on “sense of community”, shops focus on their product line, and miss out on current affairs that can help springboard them into the spotlight, small businesses focus too much on saving money, and they miss out on big plays for growth.
Let’s figure out what you want to do, and what direction to help you go in.